This past summer season saw adidas Originals have their hands in a great deal of successful collaborations with the likes of high-profiles names that range anywhere from Kanye West to wings+horns to Undefeated. They continue on this trend for the fall and winter seasons via their ongoing partnership with Japanese music producer and fashion designer NIGO.
To display the new range of threads in the official lookbook, up and coming grime artist Stormzy, was particularly recruited. The “Shut Up” MC and his crew undoubtably dig deep to draw out the underground and urban roots that made the German brand what it is today. The series of photographs is shot on-set in Stormzy’s home town of Croydon in London and takes place in a variety of locations around the city including a local chicken shop, a parking garage and an underpass.
Nigo, the mastermind creator behind the super successful clothing line A Bathing Ape, decided to venture into the vault for the new collection. The new range of crewnecks, t-shirts and track suits are bombarded with new bold and colourful graphics, making for yet another energetic aesthetic. Making new appearances is NIGO’s trademark bear logo which refreshingly comes co-branded alongside adidas Originals’ signature three stripes. A new pair of kicks also bursts onto the scene in the form of the reinvented Campus 80 silhouette that comes in pink/white, gold/black and white/green colourways.
In celebration of the clothing launch, Stormzy jointly dropped a one and a half minute freestyle entitled Nigo Duppy in which he mentions his upcoming album Know Me From, his collaboration with Nick Jonas and brings back his signature “fire in the park” feel. Find out more about the release and browse the items on adidas’ online shop.
Release Date: 09/01/15